Netflix CEO Reed Hastings sending me an apology letter in response to the complaints and rumors about price hikes and service changes, then segueing into an announcement of the split-up into Netflix and Qwikster is like finding out my parents are getting divorced.

"It’s hard to write this after over 10 years of being in a relationship, but your Netflix and I think it is necessary to move on... We need to let each other grow independently.

Don't worry though I'll basically be just the same service you're used too, but I'll go by Qwikster now (my old college name, actually). You and I will still have our have our special movie time. I promise I'll even get video games now. Remember who got you the Wii, PS3 and Xbox 360 games? The only negative with the separation is that since we will not be sharing the same website anymore, you and I will have to set aside special time every week to see eachother.

Love,
Qwikster"